Tony Fernandes - Leadership in Organization
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| SOURCE : GOOGLE IMAGES |
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| SOURCE : GOOGLE IMAGES |
VISION AND MISSION
• To own a Low Cost Airlines Company • To own a Football Club • To own a F1 Group • Dream the Possible • Believe the Unbelievable • Never take “no” for an answer
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| SOURCE : GOOGLE IMAGES |
ACHIEVEMENT
• Malaysian CEO of the Year 2003; so far awarded to only nine other recipients in the country, by American Express and Business Times. • Named the joint winner of the CEO of the Year 2003 award by American Express Corporate Services and Business Times • Emerging Entrepreneur of the Year in the Ernst & Young "Entrepreneur Of The Year Awards" in 2003 • Made the list of Business Week's "25 Stars of Asia" in 2005 • Malaysian Ernst & Young "Entrepreneur of the Year 2006“ • "Excellence In Leadership - Asia Pacific Leadership Awards 2009“ • 2011Top 100 Most Influential People for Japan, Nikkel Business Magazines • 2011 Travel Business Leaders, Asia Travel Leaders Summit Gala • 2011 The 10 Most Creative People on Twitter, Fast Company.com
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| SOURCE : GOOGLE IMAGES |
AWARDS, ACCOLADES & RECOGNITION
• 2011 & 2012 Best CEO for Investor Relations – Mic Cap, Malaysia Investor Relations Awards • 2013 & 2014 Best CEO for Malaysia, 3rd Asian Excellence Recognition Awards Corporate Governance Asia • 2012 Commander of the Order of the British Empire by Her • Majesty Queen Elizabeth II, 12th Asia Business Leaders Awards (ABLA) • 3rd World Chinese Economic Forum Lifetime Achievement, Leadership Institute in Recognition of Leadership in Air Travel • 2014, Forbes Asia valued Fernandes' net worth at $650 million, ranking him at number 28 on the Forbes list of Malaysia's Richest. • Airline Industry Leader Of The Year – 4th Annual Aviation 100 Award • 50 Innovator Think Differently Award – 2014 CBN Weekly Awards • Icon Of Malaysia – Malaysia Book Of Records 2014 • Brand Builder Of The Year Special Award – 2014 World Branding Awards
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COMPETENCY LEADERSHIP
• Tony Fernandes is known to be the charismatic CEO of Air Asia. “Despite having received various international awards and accolades for AirAsia and himself, Fernandes remains a very down-to-earth and approachable boss who has a quick smile for everyone – HUMBLE • Fernandes was named FORBES ASIA’s 2010 Businessman of the Year and Forbes named him as a “single, charismatic pioneer” in the article. He is undoubtedly a charismatic speaker as he speaks at a level that the layman can understand. In fact, from his dressing; a ubiquitous cap and unassuming shirt, • Active in social media and has become ever more pervasive attracting thousands of likes on his Facebook page and followers on Twitter. In fact, Tony Fernandes is set to become a regular fixture of many Asian households as he is set to become the boss of the first Asian Apprentice, a role made iconic by Donald Trump.
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| SOURCE : GOOGLE IMAGES |
CHARASMATIC
Fernandes adopts a 'walk around' management style. He believes that if one sit up in his ivory tower and just look at financial reports, he is going to make some big mistakes. • The fact that Tony Fernandes took the time to work with the staff has already made him one of the best leaders. He believe a good leader must have at least experience on how the job goes with and without the employees. If Tony did not do this, then he would have a better leader than he is today. • In the hospitality industry, a great leader must walk the talk. It is critical that he is seen with his employees and learn from ground experience. Staffs will then be appreciative of their leader and be motivated to do their best.
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| SOURCE : GOOGLE IMAGES |
Fernandes says that to him, employees come first before his customers. He believes that in having a happy workforce, his staffs will look after his customers anyway. His company is said to have a culture department whose sole job is to organize parties. He looks for people who are driven, Who have ambition Who are humble. He goes out to very strange places to get the unique people • He believe strongly employees are vital & asset for great success in businesses , that drives the core of daily’s revenues and profits. Being invested in his or her employees will portray a leader as caring and understanding, more like a family in a business rather than just a worker and boss relationship.
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| SOURCE : GOOGLE IMAGES |
EMPLOYEE ORIENTED
He is Tony to everyone and he is in his polo shirt and with his famous baseball cap, he breaks the formality relaxing formality and breaking down walls (literally - open floor plan- no walls and doors ). • He broke down the hierarchy, he shares his personal contact and email ID to all level employees, they can meet him at anytime • Fernandes encourage people to speak up and get “every brain in the game” • He creates an environment where employees can learn, grow and do what they should do in company. • He also encourages employees to pursue their passions, love their jobs at AirAsia. • He also established a "culture department" to "pass the message and hold parties".
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| SOURCE : GOOGLE IMAGES |
ANTI- HIERARCHY
He was very accessible to the media was entirely committed to his business. • He tries to gain power and influence others to accomplish goals that benefit the team or organization. • He wore AirAsia's official T-shirt and office red rap cap to almost every official function and sometimes • He will serve the customers on the plane together with employees. ( He does this to motivate employees to achieve the goals) • Fernandes is an outgoing, sociable and talkative person. He gave his phone number to all the media representatives, and was himself advertisement for his company. Although he was a Group Chief Executive Officer of AirAsia, • He had became a good role model and an influenced leader for his employees, employees willing to follow him to accomplish the goals.
LEADERSHIP MOTIVATION
He had superior ability to analyze varieties of opportunities and alternatives. • He had a good vision and explore the market's opportunities well. • He believed that his management team able to analyze and manage the opportunities and alternatives with their intelligence. • Tony Fernandes had used his intelligence and finally transformed AirAsia from a heavily-indebted subsidiary into an industry player. • Fernandes had started a hotel chain, Tune Hotels which is based on the no-frills concept, first person who entered the market segment of low costs and no frills • Diversified involvement in different industry in the marketplace.
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| SOURCE : GOOGLE IMAGES |
INTELLINGENCE
Knowledgeable Businessman • His knowledge about the business and company's environment enable him to make more intuitive decisions. • He took risks by taking over AirAsia and did drastic changes, he continually brought a lot of innovative concepts mainly to product varieties e.g. booking services for hostels, travel insurance, online booking and check-in, car rental, holiday products, credit card or medical care. • He also deeply changed the business model of the airline company which is Choosing a low-cost and no-frills strategy and moved down the value chain. • Ample of knowledge needed to create, align, drive and make the changes and that’s what Tony also does to achieve his company's objectives and goals..
KNOWLEDGE
He had tried to introduce something in the management philosophy where he wants people to pursue their dreams, pursue their • He encourages his employees to pursue their passion and drive them to move toward the goals. • He had created an environment where people can learn, grow and do what turns them on. Because of this, employees were being motivated by him • He gave an opportunity to a woman who he found qualified to be a pilot, she did and became a first officer and subsequently now she is a captain and flying in the plane . • He let everyone have the opportunity to become his workers and help them to achieve their own dreams.
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| SOURCE : GOOGLE IMAGES |
TRANSFORMATIONAL LEADERSHIP
Tan Sri Dr. Tony Fernandes , Chief Executive Officer AirAsia Berhad • AirAsia business model is changed by him which is " Now everyone can fly“ • Low-cost and no-frills strategy It also has successful swiftly broken • Travel around the globe and has risen to become the best of the world. • Developed strategic vision to be the largest low cost airline in Asia • AirAsia had achieved the world low-cost airline awards • He works hard to create an environment where employees can learn grow and do what they should do in company. • He also encourages employees to pursue their passions love their jobs at AirAsia based on their environment. • He works as a baggage-handler, as a cabin crew, as a check-in clerk to experience his employees feeling on the job • He also established a "culture department" to "pass the message and hold parties".
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| SOURCE : GOOGLE IMAGES |
LEADER AT CRISIS
His effort is not only seen at good time but also at bad time of his organization Tony stand strong Build commitment toward vision which transforms the vision in reality. Loss of AirAsia QZ8051; • People were impressed with his commitment throughout the crisis. • Utilized Twitter to send a consistent stream of inspiring and sensitive tweets to both his staff and customers. • Flew and been his staff and passengers’ family, puts the concerns of his staff and passengers before his own.
HONESTY & INTEGRITY "We cannot make any assumptions about what went wrong. All I can say is that the weather in south-east Asia is bad at the moment." “There were some very unique weather conditions and let’s wait for the investigation to be concluded.” - Tony Fernandes, CEO, Air Asia • Tony Fernandes, and his team, lets the investigation run its course, and did not jump to any conclusions. No rash statements without the evidence to back them up, no over-commit but decision well informed, • He gain more respect by being firm in all decision and direction taken during this tragic and kept his words
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| SOURCE : GOOGLE IMAGES |
TIME FOR SYSTEM THINKING
The leadership that Tony Fernandes applied might assume that the same personal characteristics are equally important in all situations. Competency perspective is complex and a lot of traits to apply in every conditions. • He is also the chairman for the Queens Park Rangers Football Club. He defends his own competency perspective can overcome their conflict. This shows that Tony Fernandes had used the same personal characteristics equally in all situations
RECOMMENDATION
He is a brilliant leader, innovative, knowledgeable, Optimism, Self Confidence • Significant ways leading his people and vision • Being in the ground with his people • Practice non-retaliation • He is connected with all level staffs in his organization • Being alert, well informed and quick response • Approachable and positive towards social network
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